De Beers Forevermark
De Beers Forevermark is the diamond brand from The De Beers Group of Companies, which has a history of diamond expertise spanning more than 125 years. De Beers Forevermark is committed to the unwavering and passionate pursuit of the world’s most beautiful diamonds, brought to you with integrity.
In De Beers Forevermark’s constant pursuit of absolute beauty, every De Beers Forevermark diamond undergoes a journey of rigorous selection. De Beers Forevermark goes beyond the 4Cs in search of only those diamonds that meet its strict standards for quality and beauty.
De Beers Forevermark diamonds are also responsibly sourced. They come from mines that not only comply with strict political, financial, social and environmental requirements, but also benefit the communities in which they are operating. This ensures that each De Beers Forevermark diamond can be given or worn with pride.
Less than 1% of the world’s diamonds are worthy of the De Beers Forevermark inscription – the symbol of the De Beers Forevermark promise of beauty, rarity and responsible sourcing. The inscription, which includes the De Beers Forevermark icon and a unique identification number, is 1/5000th the width of a human hair. It is invisible to the naked eye and can only be seen under 50 times magnification. The inscription not only represents the De Beers Forevermark promise, but also allows you to register your diamond in your name.
With its promise of beauty, rarity and responsible sourcing, and the unique inscription as a representation of that promise, a De Beers Forevermark diamond is the ultimate symbol of the emotions and moments that you wish to cherish forever.
With so many factors to consider when choosing a diamond, De Beers Forevermark regularly publish practical diamond guides on how to decide on and care for a diamond.
Responsible Sourcing
Responsible sourcing is a pillar of the De Beers Forevermark brand, and one of the main reasons why everyone can feel proud to give, own and wear a De Beers Forevermark diamond. Sourcing our diamonds responsibly means that, throughout their journey from rough to polished diamond, particular care has been taken to ensure responsible business practices, support the advancement of women, and protect the natural world, which is the ultimate source of our diamonds.
